Note: Creative Chili is now known as Digital Chili.

Websites, systems & practical AI for businesses in Thailand

Fresh Ideas,Real Results

We build websites, online stores and custom systems that help customers find what they need and help your team get work done.

Developer holding a closed laptop and giving a thumbs-up
Since 2012

14+ years experience

Full-service

strategy to launch

EN + ไทย

bilingual team

Selected Work

A selection of our work

Online stores, business websites and applications, with a look at what each project involved.

What we focus on

Easy to navigateConsistent with your brandBuilt to maintain
Explore Our Work

About Digital Chili

Design and development, with people you can talk to.

We are a digital studio in Chiang Mai. We work with businesses on websites, software and AI tools, from the first brief through to launch.

Chiang Mai, Thailand · We work in both English and ThaiAbout Us
AI-generated illustration of two designers reviewing a website and wireframe sketches

What We Build

What we can build for you

We design and develop websites, business software and AI tools. The work starts with what your customers and team need to do.

Commerce service illustration with an online storefront, shopping bags and checkout

Websites & Commerce

Websites and online stores that help customers browse, enquire and buy, with content your team can manage.

Custom applications and connected systems service illustration with mobile, dashboard and server

Custom Apps & Systems

Web and mobile apps, customer portals and back-office systems built around your daily work, with connections to the tools you already use.

AI and automation service illustration with a central intelligence hub and controlled workflows

AI & Automation

AI tools for reviewing documents, handling routine tasks and supporting customer service, with human review built into the process.

E-CommerceWeb ApplicationsMobile ProductsBackend SystemsAI WorkflowsThailand Market Guidance

From brief to launch

One team for design and development

We work with you on the brief, design the screens and build the software. You can discuss design and technical questions with the same team.

How We Work

From the first conversation to launch

We agree on the problem to solve, show you the work as it develops and prepare your team to use it.

Meet the Team
Hands sketching and reviewing website wireframes in a notebook
  1. 01

    Understand the job

    We ask who will use the product, what they need to do and where the current process gets in their way.

  2. 02

    Review the work together

    Prototypes and regular check-ins give you a chance to question decisions and make changes before launch.

  3. 03

    Prepare for handover

    We plan for maintenance and document how the system works so your team can run it and make changes later.

Start a Project

Tell us what you want to build.

Tell us what you need, what you use now and what is causing problems. A short outline is enough to start.